When you’re growing a business, marketing is everything. But here’s the truth most startups and SMBs miss:
You can have the best sales pitch in the world—but if your emails don’t land in the inbox, it doesn’t matter.
What is Email Deliverability and Why Should You Care?
Email deliverability refers to your ability to get your emails into your recipient’s inbox instead of the spam folder—or worse, getting blocked entirely.
Whether you’re sending cold outreach, newsletters, or client updates, poor deliverability sabotages your communication and revenue.
And yet, many small businesses don’t even know it’s a problem—until it’s too late.
The Real Cost of Ignoring Email Hygiene
Think about it:
- Your emails land in spam 30% of the time.
- You’re spending thousands on outreach tools and data.
- You’re measuring open rates that are wildly inaccurate.
That’s lost revenue, damaged reputation, and wasted time.
The 3 Most Common Mistakes SMBs Make
1. Not authenticating their domain with SPF, DKIM, and DMARC.
Without these, ISPs can’t trust your emails. Your messages may look like phishing to their filters.
2. Buying lists without verifying them.
High bounce rates hurt your sender score. Bad data = bad reputation.
3. Sending too many emails too fast from new domains.
You need to warm up your domain and IP gradually to build trust with email providers.
Fixing the Problem (And Preventing Future Damage)
At TheBRHub, we specialize in helping SMBs clean up their email infrastructure. From DMARC monitoring to full IT security consulting, we guide you through:
- Proper domain authentication
- Real-time DMARC monitoring and enforcement
- Email warm-up planning
- Sender reputation audits
And because we also manage your broader IT environment, we align your email and security strategies under one roof—saving you time, money, and stress.
Take Back Control of Your Email Reputation
Email deliverability isn’t just a technical issue. It’s a sales issue.
Fixing it gives your team a massive edge in the inbox—and in your market.
✅ Want help diagnosing your domain reputation?
✅ Not sure if your DMARC is set up correctly?
👉 Book a free consultation or learn more here: https://thebrhub.com/