Introduction: Why Does This Keep Happening?
You’ve sent what you thought was a perfectly legitimate email—only to find out it landed in your prospect’s junk folder. It’s frustrating, right? Whether you’re running email campaigns or communicating with clients, email deliverability issues can cost you opportunities and credibility.
As experts in email deliverability and cybersecurity, we’ve helped hundreds of businesses overcome this issue. And in this guide, we’ll break down the real reasons your emails get flagged and how to stop it—for good.
📬 The Real Reasons Emails Go to Junk
Email providers like Gmail, Outlook, and Yahoo use advanced spam filters to protect users. But sometimes, even legitimate emails get swept up.
Common Causes:
- Missing or Misconfigured DNS Records: If your domain doesn’t have proper SPF, DKIM, or DMARC settings, your emails might get flagged as spoofed or suspicious.
- Poor Sending Reputation: Your IP address or domain could be blacklisted from prior misuse or bulk sending patterns.
- Spammy Content: Overuse of trigger words like “Free!”, “Act Now”, or excessive links/images can raise red flags.
- No Email Authentication: If you’re sending from a platform like Mailchimp or Outlook without email authentication, your chances of landing in junk skyrocket.
👉 Learn more about these issues on our Email Deliverability Services page.
🔧 How to Fix It: Proven Strategies That Work
Here’s what we recommend to every business we consult with:
1. Set Up SPF, DKIM, and DMARC
These three records act as your email passport. They validate that your domain is authorized to send mail and help prevent spoofing. At TheBRHub.com, we offer DMARC Monitoring to ensure these settings stay in compliance over time.
2. Warm Up Your Domain
If you’ve just started sending bulk emails, gradually increase your sending volume. This builds trust with spam filters.
3. Check Blacklists
Use tools like MXToolbox to see if your domain or IP is blacklisted—and work with professionals to get removed.
4. Avoid Spammy Formatting
No all-caps subject lines. No excessive punctuation. Write like a human.
5. Use a Reputable Sending Platform
Email tools like Snov.io, MailerLite, or Smartlead with proper sending infrastructure can boost your inbox rate.
📈 Real-World Example (Client Story)
One of our clients, a B2B healthcare training firm, saw 68% of their emails landing in junk. After a full email infrastructure audit and DMARC implementation by our team, their inbox placement increased to 97%—within just 3 weeks.
💡 Forward-Thinking Email Strategy
Future-proof your email outreach by:
- Regularly auditing your domain’s email health
- Segmenting your lists for relevance
- Implementing feedback loops and bounce handling
- Staying on top of new email authentication standards
Want to automate all of this? Check out our Managed IT Services to take the burden off your internal team.
Tired of your emails disappearing into the abyss? Let our experts fix that.
👉 Book a Free Consultation with TheBRHub.com and start landing in inboxes—not junk folders.